OUR TASK | PRESS AND INFLUENCER EXPERIENCES ACROSS EUROPE
Chalk were asked to develop and create a press showcase space for SS19. We produced a design toolkit to facilitate a consistent experience across all European regional offices and did the rollout for the Dublin HQ.
OUR CONCEPT | REFLECTIONS
This time round, we focused on building an underlying spatial identity with longevity in mind; one that could adapt fluidly to a variety of treatments over the coming seasons. We devised a “canvas” of expansive reflective mirror vinyl surfaces, bespoke birch ply geometric fittings and glassy perspex props.
For SS19, we added overlays of bold and bright fluoro graphics and signage, inspired by motels and summer road trips.