OUR TASK | BACK TO SCHOOL KIDSWEAR PROMOTIONAL GIFT-PACKS FOR PRESS AND INFLUENCERS ACROSS EUROPE
To develop and create a gift to be mailed to Primark's European regions. The core idea in the brief was about encouraging kids to be "Schoolyard Heroes".
OUR DELIVERY | BE A SCHOOLYARD SUPERHERO!
We created a bespoke star-chart with a comic-book aesthetic. Kids use the bright vinyl stickers to fill their chart as they learn or do each quest. At the end, they get a Schoolyard Superhero badge to wear.